Data Feed Generator Magento Extension


Magento Data Feed Generator is an data feed module that allows creating custom magento product feeds. This magento xml feed extension will improve your magento site search rankings and drive more traffic from affiliate networks, rss readers, price comparison websites, and deal aggregators. All in all, you will see an increase of sales if you use our Data Feed Generator Magento Extension.

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Data Feed Generator Magento Extension

Magento Data Feed Generator Overview

The Magento Data Feed Generator allows you to easily create custom datafeeds for your products, categories, and orders. This extension will help any magento store owner increase sales, traditional search engine rankings, improve engagement and improve online visibility by driving more traffic from rss readers, affiliate networks, price comparison websites, directories and deal aggregators. You can define custom data format, create unlimited number of data feeds and generate new feeds each time someone requests it. Magento Data Feed Generator from Plumrocket will help you reach new target audiences through syndication, communicate with customers or potential customers, share your products on popular RSS apps for Android & iOS, generate Google AdWords dynamic remarketing feed for your dynamic display ads. You will be able to participate in popular affiliate programs by uploading your product data feeds or simply upload your deals on any daily deal website. It also allows you to easily export products from your magento backend by creating magento xml feed.


  • NEW! Added new data-feed templates for the following systems: Affiliate Window, eBay Enterprise Affiliate Network, eBay Enterprise Display & Retargeting, Zanox, Webgains, Performance Horizon, Impact Radius and LinkConnector
  • Select ready-made datafeed template or build your own from scratch using "blank document" template. Currently available following data feed templates: Linkshare Data Feed, ShareASale Data Feed, AvantLink Data Feed, Yipit Data Feed, HasOffers Data Feed, Post Affiliate Pro Data Feed, Commission Junction Data Feed and more.
  • Admin can create unlimited number of data feeds in Magento backend
  • Supported large databases with tens of thousands of products
  • Admin can define cache lifetime to cache data feeds
  • Simple and intelligent data feed tags autocomplete functionality speeds up writing the code in visual template editor.
  • The visual Data Feed template editor allows to create any custom data feed for your store
  • There are more than 50 custom tags available to describe rss, xml and csv document, catalogs and products
  • Compatible with Magento Affiliate Programs extension to trigger affiliate pixels for CPS and CPL program types. Datafeed Extension is also available for purchase as part of Magento Affiliate Pro Package.
  • Automatic datafeed caching
  • Multi Store & Multi-Language Support
  • 100% open source magento extension

List of supported Data Feeds:

Magento Affiliate Window Datafeed Extension
Magento AvantLink Datafeed Extension
Magento Commission Junction Datafeed Extension
Magento eBay Enterprise Datafeed Extension
Magento HasOffers Datafeed Extension
Magento Impact Radius Datafeed Extension
Magento Linkconnector Datafeed Extension
Magento Rakuten LinkShare Datafeed Extension
Magento Performance Horizon Datafeed Extension
Magento Post Affiliate Pro Datafeed Extension
Magento ShareASale Datafeed Extension
Magento Webgains Datafeed Extension
Magento Yipit Datafeed Extension
Magento Zanox Datafeed Extension
Supported systems:
  • Affiliate Window Data Feed (
  • AvantLink Data Feed (
  • Commission Junction Data Feed (
  • eBay Enterprise Data Feed (formerly PepperJam Exchange,
  • eBay Enterprise Display & Retargeting Data Feed (formerly Fetchback,
  • HasOffers Data Feed (
  • ImpactRadius Data Feed (
  • Linkconnector Data Feed (
  • LinkShare Data Feed (
  • PerfomanceHorizon Data Feed (
  • Post Affiliate Pro Data Feed (
  • ShareASale Data Feed (
  • Webgains Data Feed (
  • Yipit Daily Deal Aggregator Data Feed (
  • Zanox Data Feed (
  • RSS Data Feed
  • XML Data Feed
  • CSV Data Feed

Need more data feeds? Please submit your request

Magento Data Feed Generator Change Log

Legend:    - new feature    - bug fix

v1.6.0 - 25 Mar, 2015

  • Added new data-feed templates for the following systems: Affiliate Window, eBay Enterprise Affiliate Network, eBay Enterprise Display & Retargeting, Zanox, Webgains, Performance Horizon, Impact Radius and LinkConnector
  • Added new tags: price_with_tax, price_without_tax, breadcrumb_path (separated " > " by default)
  • Added support for additional filters setup: date_format(for dates), replace(for text data), truncate(for text data), size(for images)
  • Removed additional options from data feed template editor: date_format, replace_from, replace_to
  • Improved datafeed link generation for multi-stores

v1.5.2 - 10 Feb, 2015

  • 100% of the extension code is now Open Source
  • Minor code changes

v1.5.1 - 21 Oct, 2014

  • Added automatic cache generation with cron
  • Changed products feed generation logic & improved speed to support large databases. Currently, extension was tested on live magento sites with ~30,000+ items
  • Added new attributes (e.g. brand name, qty of sold items, Plumrocket Private Sales data or product's category data)
  • Changed data feed logic for store views. Fixed multi store view support
  • Fixed the issue with attribute "image" if Flat Products option is enabled

v1.5.0 - 13 May, 2014

  • Added 2 new data feed templates for and affiliate networks
  • Made additions to the template for affiliate network datafeed.
  • Added new tags: {site.count} - the actual number of product entries in this particular feed, {} - product id and {} - category id.
  • Added filter {no_br_html}...{/no_br_html} which removes line breaks and html tags simultaneously.
  • Removed ability to insert tags {no_xxx} into each other (e.g. {no_html}{no_br} will no longer function).
  • Renamed extension from RSS Feed Generator to Data Feed Generator.
  • Moved the code from folder "local" to "community".
  • Automatically recognizing and applying the specified date format to the date fields.

v1.4.0 - 11 Nov, 2013

  • Modified the "Template Editor" tab.
  • Added options "Disable", "Delete", "Clear Cache" on the feed list page.
  • Added templates option allowing to quickly create a new feed. Sample templates were included in module installation package for several internet services. Templates are loaded via the AJAX method.
  • Added automatic feed format recognition. The module now supports .rss, .xml, .atom and .csv formats.
  • Automatic generation of HTTP title tags based on the feed format.
  • Added option to enable/disable feed on a particular Store/Store View.
  • Feed URLs are now unique. If a user creates a new feed using a URL that already exists, suffix "_re" will be added to the new URL.
  • Feed caching mechanism is added. Site admin can set specific cache lifetime or disable cache.
  • Added ability to erase cache for specific data feed. Cache is also automatically cleared after the data feed settings are updated.
  • Added support of child elements for configurable and grouped products including the support of the complete list of their attributes. Added corresponding description tags of child elements.
  • Fixed the .url and .open_url tags that are now available only if there is Plumrocket Url Manager installed in the system.
  • Deleted tags {product.category_name}, {product.no_html_description}.
  • Added Plumrocket Shop by Brand support. If this module is installed new tags will be available.
  • Added tags {no_br}, {no_html}, {no_quotes} for display filter.
  • Added support of magento attribute values such as color, size and other.
  • Values are automatically wrapped in .csv files. Escaping of already existing quotes is added.
  • Specific fields are automatically wrapped in cdata tags in .xml, .rss and .atom formats.
  • Added auto-suggestion tool in data feed visual editor which suggests all attributes available for use.
  • Automatically checking for available child elements at the cursor position.

v1.3.1 - 25 Jul, 2013

  • Added new tag: no_html_description
  • Removed blank line between rss page header and items list

v1.3.0 - 24 Jun, 2013

  • 99% of the extension code is now Open Source
  • Added license information in all extension files
  • Added extension name in global configuration file
  • After the installation the extension is disabled by default allowing the site owner to enable extension when necessary and not when it is installed

v1.2.5 - 05 Apr, 2013

  • Fixed bug with the inactive categories

v1.2.6 - 05 Apr, 2013

  • Added option to enable / disable extension from magento backend
  • RSS Feed Generator menu item is moved under Plumrocket section in Magento Configuration

v1.2.4 - 09 Jan, 2013

  • Added header tag support for categories
  • Dynamic address mapping in visual editor interface of the feed
  • Added custom output of items number in rss feed list
  • Enlarged comments area

v1.0.0 - 23 Nov, 2012

  • Created Rss Feed Generator Magento Extension